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Marketing Hyperdrive

Apr 24, 2022

If we're investing significantly in a virtual event platform, wouldn't it be nice to have a dozen or more other uses for it? I thought so too.


Nov 11, 2021

In a departure from the norm, this episode of Marketing Hyperdrive features a snippet from an interview I did with the folks at Social Chatter, all about virtual events. We discuss:

1. My approach to Virtual Events and the platforms I love today.

2. How I foster brand partnerships.

3. How I leverage influencers as...


Feb 15, 2021

In today's episode of Marketing Hyperdrive, Mike Allton shares a lesson from 9th Century England (and a Netflix show) that helps illustrate how to find and leverage an unfair advantage you have over your competitors.

The full transcript and a number of terrific resources to help you with Clubhouse, Live Streaming,...


Feb 7, 2021

In this episode of Marketing Hyperdrive, experienced blogger Mike Allton shares 5 key mistakes that he and many other new bloggers have made, which you can avoid! This is how NOT to start (or grow) your blog. The full transcript along with today's links and resources can be found...


Jan 31, 2021

In this episode of Marketing Hyperdrive, Mike Allton breaks down the the delicate balance Instagram must create between keeping users interested & engaged, and offering real value to advertising businesses, including a dive into the API and why certain features are or are not allowed. The full transcript and this week's...