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Marketing Hyperdrive

Feb 15, 2021

In today's episode of Marketing Hyperdrive, Mike Allton shares a lesson from 9th Century England (and a Netflix show) that helps illustrate how to find and leverage an unfair advantage you have over your competitors.

The full transcript and a number of terrific resources to help you with Clubhouse, Live Streaming,...


Feb 7, 2021

In this episode of Marketing Hyperdrive, experienced blogger Mike Allton shares 5 key mistakes that he and many other new bloggers have made, which you can avoid! This is how NOT to start (or grow) your blog. The full transcript along with today's links and resources can be found...


Jan 31, 2021

In this episode of Marketing Hyperdrive, Mike Allton breaks down the the delicate balance Instagram must create between keeping users interested & engaged, and offering real value to advertising businesses, including a dive into the API and why certain features are or are not allowed. The full transcript and this week's...


Jan 24, 2021

In this episode of Marketing Hyperdrive, Mike Allton explores how social networks have evolved over time, including the micro societies that exist there, and how our perception of social media is very much like that of a box turtle. Or should be! Today's notes and a flurry of resources are all available at


Jan 17, 2021

In this week's episode of Marketing Hyperdrive, Mike Allton talks about one of Dr. Martin Luther King's great speeches in which he challenges us to do what is right, and how that relates to what brands do today on social media. For the full transcript and all notes, go to https://www.thesocialmediahat.com/episode/14